ABOUT us

我们是 Tong’s Aroma —— 一个以“情绪科学”为核心、以“可持续之美”为信仰的情绪护肤品牌。
我们相信，真正的美，并非来自遮掩与修饰，而源自情绪的平衡与心灵的安宁。嗅觉，是通往心灵最直接的通道；而香气，则是科学与感性之间的桥梁。

在神经科学与芳香疗法的交汇处，我们重塑“护肤”的定义：
让每一滴精华、每一缕香气，既修复肌肤，也抚慰情绪。

我们行走于全球花园之间——从普罗旺斯的薰衣草田，到马达加斯加的依兰依兰林——与花农共建可追溯、可再生的“深绿”供应链。
每一次呼吸，都是自然与人类共生的印记；每一瓶产品，都是伦理与科学的温柔实践。

我们不是制造香气的人，而是传递共感的人。
在这个快节奏、信息过载的时代，Tong’s Aroma 希望成为人们重新感受内心、连接自然、疗愈自我的伙伴。
我们不追随潮流——我们定义一种新的生活方式：让护肤成为情绪疗愈的仪式，让美成为一种温柔的力量。

We are Tong’s Aroma — a pioneer brand rooted in the science of emotions and guided by the philosophy of sustainable beauty.
We believe that true beauty is not about concealment or perfection, but about emotional balance and inner peace. Scent is the most direct path to the soul, and fragrance is the bridge between science and sensibility.

At the intersection of neuroscience and aromatherapy, we redefine skincare — transforming every drop of essence and every breath of aroma into a dual journey of skin restoration and emotional healing.

We walk through the world’s gardens — from the lavender fields of Provence to the ylang-ylang groves of Madagascar — co-creating a deep-green, traceable, and regenerative supply chain with ethical growers.
Each breath embodies the harmony between nature and humanity; each bottle carries the gentle practice of ethics and science intertwined.

We are not merely creators of fragrance — we are curators of connection.
In an era of acceleration and overload, Tong’s Aroma stands as an invitation to slow down, to breathe, to reconnect with oneself and with the living world.
We do not follow trends — we define a new way of living: turning skincare into a ritual of emotional healing, and beauty into a quiet yet powerful force of kindness.

品牌价值观 OUR VALUES

引领趋势：锚定“情绪护肤”新纪元，重塑行业前景认知

当前，行业正从“外在修饰”向“内在疗愈”史诗级转移。我们的品牌理念正站在这个浪潮之巅。

深度解读“情绪护肤”热点：

这不仅是产品功能的延伸，更是一场深刻的消费价值革命。消费者，尤其是饱受压力与焦虑困扰的都市人群，正在寻求能为他们提供情绪价值和心理慰藉的解决方案。我们的“芳香疗法”核心理念，直击“嗅觉—大脑—情绪”这一科学路径，正是对“情绪护肤”最深刻、最专业的回应。

行业前景展望：从“产品”到“生态系统”：

未来的个护健康行业，将呈现三大趋势：

整合化： “个护+健康+情绪疗愈”的边界将彻底模糊，形成你中有我、我中有你的新业态。
科学化：单纯的营销概念将失灵，像潼喜这样拥有神经科学、芳香疗法学等实证支撑的品牌将赢得巨大信任。
体验化：产品将只是一个起点，品牌需要构建包括内容、社群、服务在内的完整疗愈体验。

潼喜品牌的三大层面变革，精准地对应了这些趋势，我们不是在跟随潮流，而是在定义潮流。

全球视野下的可持续发展战略：构建“深绿”产业价值链

在全球贸易的宏大背景下，可持续发展已从“可选项”变为“必选项”。这不仅是责任，更是最核心的竞争力。我们需推动一种 “深绿”战略——即从表层的原料环保，深入到供应链的每一个细胞。

战略核心：构建“从花农到心灵”的可追溯、负责任的闭环价值链。

上游：打造“伦理与生态”双核驱动的供应链

超越“公平贸易”，建立“共生伙伴关系”：不仅确保价格公平，更与全球花农共建“有机种植合作社”，投资于他们的技术与社区发展。将您的故事——走访花农的体会，转化为透明的“原料溯源地图”，让消费者通过扫码，看到薰衣草来自普罗旺斯的哪个庄园，以及花农的故事。
推动“农业再生”：与供应商签订长期合约，鼓励并资助他们采用再生农业实践，保护土壤健康与生物多样性，让原材料种植地变得比之前更富饶。

中游：实践“碳中和”与循环经济

绿色生产：在选择OEM工厂时，将其环境管理系统认证作为核心标准。优先选择使用太阳能、风能等可再生能源的工厂。

减量化：摒弃过度包装，采用可填充、可回收的简约设计。
材料革命：使用海洋回收塑料、可生物降解的植物基材料，或如菌丝体包装等创新环保材料。
建立回收计划：推出“空瓶回归”计划，消费者退回的空瓶可换取积分，构建品牌的内部循环统。

下游：塑造“意义导向”的消费者文化与社区

教育而非营销：通过工作坊、线上课程，教育消费者理解芳香疗法的科学、产品的全生命周期及其环境与社会影响。
构建疗愈社群：创建基于共同价值观的线上社区，让用户分享使用体验、情绪故事，形成情感共鸣与品牌忠诚度。
透明化沟通：发布详尽的《可持续发展报告》，公开碳足迹、水资源使用等情况，勇敢展示挑战与进步，赢得消费者深度信任。

创造持久价值：从品牌到文化符号的升华

我们所期望创造的，正是一种全新的生活方式与文化认同。

为此，TONG’s Aroma 应成为：

一个科学疗愈的权威：持续与心理学家、神经科学家、芳疗师合作，输出权威内容，夯实品牌的专业基石。
一个可持续生活的倡导者：将品牌故事与全球花农、环保实践紧密捆绑，让每一次购买都成为一次对可持续未来的投票。
一个情感连接的平台：成为用户自我关怀、情绪管理的忠实伙伴，而不仅仅是一个产品供应商。

总结而言，Tong’Aroma的愿景宏大且充满力量。在后疫情时代，通过将 “情绪护肤”的科学性、全球供应链的可持续性与品牌叙事的人文性三者完美融合，TONG’s Aroma 完全有潜力超越一个传统个护品牌的范畴，成长为一个推动个人身心健康与地球环境健康同步向好的文化符号与生活方式品牌。

I. Leading the Trend: Defining a New Era of “Emotional Skincare”

As the industry shifts from external decoration to inner healing, TONG’s Aroma stands at the forefront of this transformation.

Rooted in the scientific pathway of “scent–brain–emotion”, we redefine skincare as a journey that heals both skin and soul.

The future of personal care will evolve toward three major trends:

Integration — The boundaries between care, wellness, and emotional therapy will dissolve into a seamless ecosystem.
Scientific validation — Brands grounded in neuroscience and aromatherapy, like TONG’s Aroma, will earn lasting trust.
Experiential depth — Products will become starting points for immersive healing experiences spanning content, community, and service.

We are not following the trend — we are defining it.

II. Global Vision: Building a “Green” Value Chain

In today’s global landscape, sustainability has become not a choice but a necessity — a new core of competitiveness.

Our mission is to create a fully traceable and responsible value chain “from flower farmers to the human soul.”

Upstream: Ethics + Ecology
We go beyond fair trade to build symbiotic partnerships with growers, forming organic cooperatives and investing in regenerative agriculture to restore both soil and community vitality.
Midstream: Carbon Neutrality + Circular Economy
We prioritize renewable energy OEMs, minimalist refillable packaging, and materials such as recycled ocean plastics and mycelium-based biomaterials, while promoting a “Return the Empty” program to close the product loop.
Downstream: Meaning-Driven Consumer Culture
We replace marketing with education — offering workshops, online courses, and transparent sustainability reports.
Our healing community transforms emotional resonance into enduring brand loyalty.

III. Creating Lasting Value: From Brand to Cultural Symbol

TONG’s Aroma aspires to become more than a brand — a way of living and a shared belief.

We aim to be:

A scientific authority in healing — collaborating with psychologists, neuroscientists, and aromatherapists to ground our philosophy in research.
An advocate for sustainable living — ensuring every purchase is a conscious vote for a more regenerative future.
A platform for emotional connection — a trusted companion in self-care and inner calm.

In the post-pandemic era, TONG’s Aroma merges scientific rigor, human warmth, and ecological wisdom —
becoming a cultural symbol that heals both the individual and the planet.